Ballad is an Oxford-style shoe brand that revisits the codes of the past with modernity. A font was designed to develop the logo, the sub-brand Pommad and numbers. The logo plays with symmetry to evoke two footprints. The identity includes the shoe packaging, cleaning products and advertising campaign for the collection.
Grafika Award 2014 (Montreal, Quebec, Canada)
Art Direction & Graphic Design: Catherine Plouffe
Video Director: Jean-François Sauvé