Television advertisement for the music exhibition held at the McCord Museum in Montreal, Canada “The Quebec of Charlebois to Arcade Fire.” The visitors were invited to discover the world and aspirations of the artists through the content of their songs, through costumes, performances and imagery from different eras and several musical genres.
Announcer: McCord Museum
Executive Creative Director: Sacha Ouimet
Creative Director: Benoît Mendreshora
Copywriters: Benoît Mendreshora, Alexandre Gravel
Art Direction: Catherine Plouffe, Jacynthe Hens
Visual Production: Buck Créatifs
Music: Studios Apollo