Eco-friendly and sustainable packaging. The Aldo shoebox was the starting point in this project. The company was able to eliminate use of paper and plastic bags. They designed their shoebox with a shoelace as a handle to facilitate transportation upon purchase.
The challenge: how to give the object a second life and remain sustainable and eco-responsible?
The solution offers a second life. After the consumer has bought a pair of shoes, they can keep the box and store it in the drawer. People who have several pairs of shoes can create a simple and stable stand with the original purchase box.